Police DNA
Strong and daring style since 1983

A global brand that combines fashion influences with the street style for a distinctive,
seductive, but at the same time determined and resolute look. Many shapes, materials
and different details for a unique brand.

Urban authentic lifestyle brand

Police | Brand
authentic
Police | Brand
distinctive
Police | Brand
fierce
Police | Brand
metropolitan
Police | Brand
reliable
Police | Brand
contemporary
Police | Brand
urban
Police | Brand
style icon

 

 

Founded in 1983, Police soon emerged as a brand identifying refined design and a strong image, inspired by an American "on the road" lifestyle. During the 90s it became a true global phenomenon. For more than 30 years Police has been synonymous with their big name ambassadors, strong energetic style and urban charisma, and have been developing as a full lifestyle brand ever since.
Neymar jr perfectly epitomises
the various qualities of the
italian premium lifestyle brand,
providing the inspiration behind
both the sunglasses and
optical collections and
resulting in designs that
stand out for their strength of
character and innovative creativity.
Police | Brand

Testimonial

NEYMAR JR

Police | Brand

Antonio Banderas

Police | Brand
Overwhelming passion
2007

David Beckham

Police | Brand
Glamour & Goals
2004

George Clooney

Police | Brand
Authentic charm
2002

Bruce Willis

Police | Brand
Seduction in action
1999