TO BE MR BEAT & MISS BIT
20 06 2017

TO BE MR BEAT & MISS BIT

To Be Mr&Miss Beat is the new twin launch by Police Fragrances expanding the collection of the famous skulls. The iconic skull meets a must-have accessory for a majority of young and active people: headphones. Continue reading

POLICE FRAGRANCES BEGINS A NEW ERA: LEGEND
15 05 2017

POLICE FRAGRANCES BEGINS A NEW ERA: LEGEND

Impetuous, unique, daring. With this exceptional concept, Police Legend sets the rules of a timeless and memorable style by pushing the limits of creation through an extremely attractive design. Continue reading

2017 Men's Sunglass Collection
24 10 2016

2017 Men's Sunglass Collection

In the new men’s eyewear collection the details inspired by the heritage of Police convey the brand’s new and modern identity and give the styles added value. This places masks and styles with ultra-flat lenses - this season’s trend - alongside more traditional frames, with temples sporting super-innovative structures and materials. Continue reading

First store dedicated To The Police Lifestyle opens in Milan
21 09 2015

First store dedicated To The Police Lifestyle opens in Milan

Designed and developed by the icat studio, the store interprets the brand’s aesthetic codes to generate an original mood inspired by a “cosmopolitan” set.
The space is characterised by metal and concrete, allowing visitors to immerse themselves in the Police world within seconds. Continue reading

Neymar jr revealed as the face of Police for two more years
10 06 2015

Neymar jr revealed as the face of Police for two more years

Instinctive and determined, Neymar Jr is an idol to men and women of all ages, as he fully embodies the spirit of the Police brand.

With over 52 million Facebook fans and over 22 million followers on Instagram, in just a few short years this international football star has achieved remarkable levels of success. Continue reading

Police launches the online contest
09 04 2015

Police launches the online contest

Police has announced the start of a new and exciting content celebrating Neymar Jr, the famous Barça playmaker and ace of the Brazilian national football team, not to mention two-time ambassador of the De Rigo Group's flagship brand. Continue reading

2015 Optical Collection
20 03 2015

2015 Optical Collection

Iconic international fashion and lifestyle brand Police presents the new Optical 2015 collection, offering sleek, urban eyewear, synonymous with global brand ambassador, Neymar Jr. Presenting a range of optical styles that combine classic silhouettes with modern edge, the pieces still remain true to the urban style that is so typical of the recognisable brand. Continue reading