POLICE PURSUES ITS EXPANSION STRATEGY IN JAPAN:
THE LIFESTYLE BRAND INAUGURATES A NEW CONCEPT STORE IN TOKYO’S LIVELIEST DISTRICT
On 4th November, Police, the all-Italian brand owned by the De Rigo Group, inaugurated an innovative new venue in Japan’s capital city: not simply a flagship store, but a fully-fledged Concept Store.
The iconic To Be skull collection is enriched with a new launch for him and for her: To Be Tattooart, a young and trendy concept for a perfume that conveys freedom and strong personality. This new launch represents a theme with great sensitivity amongst young people: the tattoo, that is flaunted as a contemporary language, an extension of their personality, an indelible symbol on their body which expresses the real identity of the wearer.
Police in partnership with WB.
Fueled by his restored faith in humanity and inspired by Superman's selfless act, Bruce Wayne enlists the help of his newfound ally, Diana Prince, to face an even greater enemy. Together, Batman and Wonder Woman recruit a team ofmetahumans to stand against this imminent threat. But despite the formation of this extraordinary league of heroes - Batman, Wonder Woman, Aquaman, Cyborg and The Flash - it may already be too late to save the planet from an assault of catastrophic proportions. Continue reading
In the new men’s eyewear collection the details inspired by the heritage of Police convey the brand’s new and modern identity and give the styles added value. This places masks and styles with ultra-flat lenses - this season’s trend - alongside more traditional frames, with temples sporting super-innovative structures and materials. Continue reading