In the new men’s eyewear collection the details inspired by the heritage of Police convey the brand’s new and modern identity and give the styles added value. This places masks and styles with ultra-flat lenses - this season’s trend - alongside more traditional frames, with temples sporting super-innovative structures and materials. Continue reading
Designed and developed by the icat studio, the store interprets the brand’s aesthetic codes to generate an original mood inspired by a “cosmopolitan” set.
The space is characterised by metal and concrete, allowing visitors to immerse themselves in the Police world within seconds. Continue reading
Instinctive and determined, Neymar Jr is an idol to men and women of all ages, as he fully embodies the spirit of the Police brand.
With over 52 million Facebook fans and over 22 million followers on Instagram, in just a few short years this international football star has achieved remarkable levels of success. Continue reading
Iconic international fashion and lifestyle brand Police presents the new Optical 2015 collection, offering sleek, urban eyewear, synonymous with global brand ambassador, Neymar Jr. Presenting a range of optical styles that combine classic silhouettes with modern edge, the pieces still remain true to the urban style that is so typical of the recognisable brand. Continue reading