POLICE RACES INTO F1™ WITH LEWIS HAMILTON & MERCEDES-AMG PETRONAS MOTORSPORT AND ANNOUNCES A COLLECTION DESIGNED WITH THE FIVE-TIME WORLD CHAMPION
Police, the lifestyle brand of the Group De Rigo, has signed an important sponsorship agreement with Mercedes-AMG Petronas Motorsport, the team that is home to five-time Formula 1™ World Champion, Lewis Hamilton. Police has also announced an upcoming eyewear collection designed in collaboration with the F1™ and fashion icon.
Men in Black special agents can neuralyze to their heart’s content with this new piece of equipment. Codename: Police SPL872
Police, lifestyle brand owned by the De Rigo Group, returns to Hollywood to protect the Earth from the dregs of the universe. From June 2019, the brand will return to the silver screen in Sony Pictures’ Men in Black: International, where the agents are seen wearing special Police style eyewear.
POLICE PURSUES ITS EXPANSION STRATEGY IN JAPAN:
THE LIFESTYLE BRAND INAUGURATES A NEW CONCEPT STORE IN TOKYO’S LIVELIEST DISTRICT
On 4th November, Police, the all-Italian brand owned by the De Rigo Group, inaugurated an innovative new venue in Japan’s capital city: not simply a flagship store, but a fully-fledged Concept Store.
The iconic To Be skull collection is enriched with a new launch for him and for her: To Be Tattooart, a young and trendy concept for a perfume that conveys freedom and strong personality. This new launch represents a theme with great sensitivity amongst young people: the tattoo, that is flaunted as a contemporary language, an extension of their personality, an indelible symbol on their body which expresses the real identity of the wearer.
Police in partnership with WB.
Fueled by his restored faith in humanity and inspired by Superman's selfless act, Bruce Wayne enlists the help of his newfound ally, Diana Prince, to face an even greater enemy. Together, Batman and Wonder Woman recruit a team ofmetahumans to stand against this imminent threat. But despite the formation of this extraordinary league of heroes - Batman, Wonder Woman, Aquaman, Cyborg and The Flash - it may already be too late to save the planet from an assault of catastrophic proportions. Continue reading
In the new men’s eyewear collection the details inspired by the heritage of Police convey the brand’s new and modern identity and give the styles added value. This places masks and styles with ultra-flat lenses - this season’s trend - alongside more traditional frames, with temples sporting super-innovative structures and materials. Continue reading